At Nolab we have always believed that the future of real estate should be more accessible, smarter and more global. But this path was not linear. In 2023 we tried to build a
However, we soon discovered that the traditional process was designed to be slow, complex and, in many cases, virtually inaccessible to an international buyer. Between opening a local bank account, processing a local tax number, understanding local regulations, taxes and banking processes, the experience became a long road full of barriers.
Despite heavy operational investment and a deep know-how acquired, results were limited. So we made a strategic decision: to focus on Spain, perfect our consulting and consolidate our operations. We succeeded. Today we have offices in Madrid and Marbella, a solid presence in the market and a growing portfolio.
But there was a problem we could not ignore.
Most of our leads interested in buying in Spain had budgets between €200,000 and €600,000, a range that in cities like Madrid has virtually ceased to offer real buying opportunities. Although the intention, desire and ability to buy were there, the option of a complete property was simply not viable.
That’s when the answer came.
Discovery: fractional ownership as the ideal solution for Mexicans and Latin Americans dreaming of Madrid
We realized something fundamental:
people do not need to buy an entire property to enjoy it, live in it, rent it or make it part of their overall wealth.
Many travel to Madrid only a few weeks a year, for work, vacation or lifestyle… and paying for 100% of the property, maintenance and management did not make sense.
By implementing the fractional ownership model in Madrid, we opened the door so that those same clients could now acquire:
- A fraction of a premium property.
- Guaranteed and flexible use.
- A fully managed experience.
- A cost adapted to your budget.
- The possibility of making your unused time profitable.
Our first exercise in Alcalá 142 confirmed the huge demand and validated the model:
Mexicans and Latinos want a property in Madrid… they just needed an accessible, efficient and frictionless model.
That’s why today, with our strengthened structure and thanks to our sister companies Noucapital (development and funds) and Noulivin (operational management), we are preparing the launch of two new fractional properties in Madrid.
Nolab Fractional is no longer an idea.
It becomes a reality.
Why fractional ownership will be a global trend beyond vacation destinations
The world has changed. Today we travel, work and live seasonally in different cities. The concept of “second home” no longer belongs only to the beach or tourist destinations:
now expands to vibrant cities such as Madrid, Barcelona, Miami, New York or Lisbon.
The reasons are clear:
- Increased global mobility and frequent travel.
- Cultural affinity and international lifestyle.
- Work flexibility and remote work.
- Search for personalized experiences and longer stays.
Fractional ownership responds perfectly to this new reality:
real property, proportional use and fair costs.
An ideal alternative for Mexicans and Latinos
Madrid became a natural hub for the Latin American buyer:
cultural proximity, economic stability, security, gastronomy, connectivity and quality of life.
But access to the full real estate market is complex. With fractional ownership:
- The ticket is divided among several buyers.
- The use is adapted to the actual lifestyle of each person.
- We eliminate the need for costly and constant maintenance.
- The experience becomes accessible, premium and stress-free.
- We offer Concierge service to make your trip easier.
Fractional managed full ownership vs. Fractional managed: the real comparison
Traditional property in Madrid
- Investment of 700.000 € – 1.500.000 € in premium areas.
- Management, repairs and vacancies at your expense.
- Taxes, insurance and property management.
- Low actual use vs. high total cost.
Fractional Ownership by Nolab
- Tickets from 150.000 € – 500.000 €.
- All inclusive: maintenance, supplies, furniture, management and operations.
- Guaranteed use every year.
- Possibility to rent your blocks and cover your maintenance.
- Total flexibility and zero friction.
Practically the real estate equivalent of the All Inclusive hotels, but with real equity and capitalization.
The key advantage: making your fraction profitable
If you do not use some of your blocks, you can rent them. This allows:
- Cover the annual maintenance fee.
- Generate additional income.
- Decrease total cost of ownership.
This makes the model especially attractive for Mexicans, Latin Americans or any foreigner traveling to Madrid one or two months a year.
Our block selection system: fair, rotary and user-friendly
We designed a system with clear rules and real flexibility.
Window 1 – Purchase order priority (30 days)
First buyers choose first.
This order rotates every year to ensure full equity over the long term.
Window 2 – Pool open (1 month before the new cycle)
A second period where dates are available for:
- spontaneous travel
- unexpected events
- changes of plans
In this way all fractions maintain permanent access to attractive dates without competing unequally.
The future: expansion of the Swapping System
The next evolution of fractional ownership will be to allow fractional owners to swap weeks between properties in different attractive cities:
- Madrid
- Marbella
- San Diego
- Lisbon
- Barcelona
- Miami
- CDMX
This will create a global ecosystem where buying a fraction gives you access to an expanded network of destinations, maintaining your equity and multiplying your lifestyle.
Conclusion: Nolab Fractional, a model with global vision
Today we can say it with certainty:
fractional ownership will be one of the smartest ways to acquire premium real estate in the coming years.
For Mexicans and Latinos it represents:
- Accessibility.
- Flexibility.
- Total management.
- Possibility of investment.
- Global life and mobility.
And for Nolab, it’s a natural next step in our history.
After years of exploration, learning and consolidation, we have found the model that truly transforms the way our clients buy, enjoy and monetize international properties.
Nolab Fractional is a reality. And we are just getting started.
By: Alfredo Obregón
